Thiruvonam 2026 falls on Wednesday, August 26, and every retailer who has done even one Onam season knows what that date means for cash flow.

Onam gifting is a different order category from regular retail stock. Corporate offices gifting Kasavu sets to female staff, cultural and residents' associations distributing sarees at Onam celebrations, and community organizations sourcing sets for sadya-day events all place bulk gift orders that look nothing like a boutique's regular stocking order different quantities, different packaging needs, different approval chains, and a different decision-making timeline entirely.

Onam is the one season every Kerala saree retailer plans around months in advance, and Thiruvonam 2026 falls on Wednesday, August 26.

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